top of studio desk
The summer trolley hops are the best! Such interesting people wander in and out. I always ask the question, "how often to you trolley hop?" and from the people I've spoken with, first timers make up 90%. Not sure how significant this tidbit of info is, but I figure Trolley Hop is missing something for repeaters.
There is an outdoor art fair coming up in 2 weeks at Mellwood and I think I'll interrupt my current processes in order to make some brooches and small 4x6 postcards to move. Maybe 25 of each. Sadly the winter trolley hops are not anywhere as active or interesting and summer is coming to a close so I figure I betta not be content with allowing the opportunity to pass me by.
I've figured out that my intended audience for my art is primarily curators, exhibit judges, and gallery owners, followed by the general art buying public. A couple of years ago I had an interior designer interested in my work but I just couldn't afford to "wholesale" it in order to make it worth my time and materials. The business side of art making is like the hip pain that isn't bad enough to stop me from walking but hurts just enough to say take an aspirin. Now that I'm no longer sharing the studio...I'm thinking of trying to move small pieces each month to cover half of the studio rent. In other words, the push is turning into a shove. I will not rehash my reluctance to address marketing again but do hope I can find an acceptable compromise. I'm opening up my space by the hour to other textile artist who need a temporary space to dye fabric and I'm also offering demo'ing/teaching intro to basic dyeing for ubber beginners. There are smaller studio spaces available but these 4 sinks are just 5 footsteps from my door and I do not want to increase physical challenges by getting further from them.
I'm going to take a page from Deborah Grayson's blog and list my business goals for September here:
1. Have 25 postcards and 25 fiber brooches ready for sale by Sept. 9th. scrapped the brooches but did the postcards
1a. backing, sealed, on placards, etc. related to above
1b. on cards, take 5 to retailers. decided against it due to dropping prices on postcards.
2. Flyers on renting space by hr/intro to dye in lobby and Mellwood/LAFTA email list.
3. Make up price list completed
4. Complete applications for 2 exhibits (still working it out)
4a. 2 pieces quilted and completed (1 piece used for postcards, still working on it)
4b. Ade to photographed (need to retake them)
5. Begin putting together a cd portfolio. (still working on it)
I can't commit to doing this each month but at least for September.